McDonough First Assembly of God was changing their name to Life Church. Along with that they wanted to have a full refreshed branding package.
Logo Redesign
The church wanted to keep the earth in some way. So I designed a simplified globe on an abstract stand. The globe stand resembles the letters “LC.”
![LC-Logo_Trans-1](http://davidpaynedesign.com/wp-content/uploads/2021/09/LC-Logo_Trans-1.png)
Icons
Bottle Evolution
![](http://davidpaynedesign.com/wp-content/uploads/2018/12/PackagingTransformation1.png)
![](http://davidpaynedesign.com/wp-content/uploads/2018/12/BottleLineup1.png)
How It's Made
Brand Sizzle
Aly Raisman
Boca Raton Bowl
Credits
All aspects of this project were done under employment of The Partnership Inc.
• Larry Washington
Creative Director
• Lucas Alvarez
Art Director
• David Payne
Designer