Cheribundi produces the most powerful super fruit juices in the world. Their tart cherry juices are all natural, not from concentrate and provide incredible benefits. Crafted through a one-of-a-kind juicing process developed by scientists at Cornell University, Cheribundi has the highest antioxidant strength of any other super fruit juice.

The brand has grown over the last decade and is now ready to compete with bigger brands in the category. They asked us to help evolve their brand and craft their story to do that. We achieved this by revamping and creating several aspects of their brand.

LOGO EVOLUTION

Cheribundi wasn’t looking for a complete redesign. So our approach was to simplify the logo and have variations that can change depending on the application.

ICON SYSTEM

BOTTLE EVOLUTION

Cheribundi was looking to simplify their packaging. A more simplified brand allowed us to do that and to create a system that works across all flavors.

HOW IT'S MADE

BRAND SIZZLE

ALY RAISMAN

BOCA RATON INTRO

CREDITS

All aspects of this project were done under employment of The Partnership Inc.

Larry Washington
     Creative Director

Lucas Alvarez
     Art Director

David Payne
     Designer

Work.

Ferrari of Atlanta

Event Branding | Videography

Video Gallery

Videography | Motion Graphics

Event Shoots

Videography | Photography

Cheribundi

Branding | Packaging | Animation | Videography

Turning Point Church

Website

ServeCo

Publication | Video | Trade Show Booth Design

Altruist

Bottle Design

Zoo-Oru

Logo & Icon System Design

Bose

Packaging Re-design

TACKLE

Branding | Packaging

At the Movies

Series Branding | Animation

Coleman

Conceptual App Design