Norman Borlaug was an American agronomist and humanitarian who was named “The father of the Green Revolution.” He took up an agricultural research position in Mexico, where he developed semi-dwarf, high-yield, disease-resistant wheat varieties that more than doubled wheat production. Later, he took this technology to Pakistan and India. All of this was out of the desire to do good for others.
ALTRUIST
[AL-TROO-IST]
NOUN
A PERSON UNSELFISHLY CONCERNED FOR OR DEVOTED TO THE WELFARE OF OTHERS
To design a whiskey label for a man like Norman Borlaug, the shape of the bottle had to be something special. A short neck and high price tag indicate that this is a tasteful whiskey that can be a collectible.
FOOD IS THE MORAL RIGHT OF ALL WHO ARE BORN IN THIS WORLD
- NORMAN BORLAUG
FOOD IS THE MORAL RIGHT OF ALL WHO ARE BORN IN THIS WORLD
- NORMAN BORLAUG
The label is designed to the square shape of the bottle. The idea of a wheat field and sun rays created the perfect opportunity for an optimistic scene.
Altruist is meant to be sipped on responsibly and enjoyed on rare occasions. It's 100% wheat flavor provides an experience where you don't need to mix anything with it.
The Works
