Session is a branding project of a fictional retail store. It started as a military surplus store in the 1940s and is now the third largest retail store behind Walmart and Target. While the "shield" logo derives from its history, Session's target market is now a younger, more fashion forward, audience. The branding uses the contrast between dark, dramatic photography and the bright pop of color as well as contrast in different aspects of life to show that they have everything covered.

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