FROM PRODUCTS TO LIFESTYLE
Coleman's current website only provides the service of selling products. The mission is to create a concept to get Coleman customers more involved with the brand while encouraging them to compete against each other and push themselves harder.
Starting with a sitemap made the rest of the process much easier. The "SHOP" tab will take you into Coleman's current website.
This entire new experience will be revolved around "Coleman Points." You will scan points on the trails when camping, biking, hiking, etc. The harder the trail, the more points you will find. With these points you can have competitions with other people as well as using them for discounts on Coleman products.
I'm David Payne, a designer and front end web developer living in Atlanta, Georgia. Send me an email so we can chat!