Norman Borlaug was an American agronomist and humanitarian who was named "The father of the Green Revolution." He took up an agricultural research position in Mexico, where he developed semi-dwarf, high-yield, disease-resistant wheat varieties that more than doubled wheat production. Later, he took this technology to Pakistan and India.
To design a whiskey label for a man like Norman Borlaug, the shape of the bottle had to be something special. A short neck and high price tag indicate that this is a tasteful whiskey that can be a collectible.
The label is designed to the square shape of the bottle. The idea of a wheat field and sun rays created the perfect opportunity for an optimistic scene.
Altruist is meant to be sipped on responsibly and enjoyed on rare occasions. It's 100% wheat flavor provides an experience where you don't need to mix anything with it.
When thinking of its name, you are reminded of what Borlaug devoted his life to and that others around the world may not be as fortunate as you.
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I'm David Payne, a designer and front end web developer living in Atlanta, Georgia. Send me an email so we can chat!